We all know what web links are … little pieces of text, usually underlined, often a different text color, that cause your cursor to change shape when you hover over them to indicate that you can click them to go on a strange and mysterious journey across the net! However, the importance of is the thing that eludes many people. Today we explain why more colorful, underlined bits of text pointing to your site mean A LOT to your overall business!
From web linking to whopping profits!
Here’s the basic equation that shows you how web linking can turn into profits for any business! I’ll go into detail in a second:
Web linking = Better rankings in Google
Better rankings in Google = More website visitors
More website visitors = More customers
More customers = More money, better reputation, better branding … better business!
Why do web links equal better Google rankings?
Web linking is one of the major factors that Google uses in determining which sites should be in the first ten results when people search for a particular keyword. The other factors include (but aren’t limited to):
* Keyword usage - whether you have the searched-for keyword in your page title, page copy, and in anchor text pointing to your site
* Domain strength - the age of your domain, whether the domain name includes the keyword, whether it’s a .edu or .gov domain, etc
* The web linking profile - how many links point to your site, the ‘quality’ of sites that those links are on, whether they are one way links or reciprocal links
* User data - The number of users that click on your site when it shows up in results, time spent on site, etc.
* Text quality and readability
However, your web linking profile comes around equal first (with keyword usage and domain factors) in determining your search engine result placement.
But I promote my website in plenty of other ways…
It’s always good practice to put your website address on the bottom of TV ads, on your business card and on your customer information packs. However, if these are the only methods by which anybody finds your website, you are limiting your audience to only the people that already know about and are interested in your company.
Google is the giant Yellow Pages of businesses, only instead of listing the businesses in alphabetical order according to category, it lists them according to the ones it thinks are best. And frequently, the ones Google thinks are best are the only ones that searchers see. Without a focus on web linking as part of your marketing strategy, you’re effectively hamstringing your business!
Doorway pages are specially optimized pages for one search engine and 1-3 keywords. They are also known as gateway, bridge, entry, jump and supplemental pages. Doorway pages provide higher search engine rankings for any keyword, with any search engine. They are not completely indexed by search engines because of file formats, a chance to achieve a Top 20 position. Doorway pages stand on their own, separate from the rest of the site. These pages usually feature a logo, some text and a link that asks visitors to enter for more information.
Aren’t doorway pages spam?
Doorway pages were given a bad name by webmasters who created thousands of doorway pages with meta refresh tags and invisible keywords. If these spam elements aren’t used, doorway pages are not considered spam.
Vary text in your doorway pages.
Vary sentences and the size of a page.
How to create effective doorway pages?
To create effective doorway pages, use only 1-3 keywords per page. If you use more, your pages will be diluted and not fully optimized. Pick your three most important keywords and optimize them for Top 10 search engines. Even though you will need statistics for every engine.
Before creating doorway pages, there are guidelines that doorway pages for all engines will follow:
Keyword Frequency – This measures the amount of time a keyword is repeated. Keywords repeated
Keyword Weight/Density – This is the percentage of keywords in relationship to all the other words. The higher the percentage, the better.
Keyword Prominence – Your keywords should come first! Most important keywords should be at the top of the page and in the beginning of a sentence. Never use doorway pages for directories Directories, which use humans to review web sites, don’t enjoy doorway pages. You risk being blacklisted by submitting a doorway page to a directory. Since people don’t need to see your HTML, its optimization is unnecessary.
Without traffic, you won't get visitors. And without visitors, you won't make money, sales, get subscribers, etc. What good is a website without any traffic? And if the site is getting traffic, what good is it if it's not targeted traffic?
There are many ways to drive traffic to your site, both free and paid. But we are not going to talk about paid traffic right now. That is a totally different topic and could take hours to cover.
So, back to free traffic. Some ways of getting free traffic to your site is by Search Engine Optimization, surfing for traffic, or getting it passively.
SEO takes time and a lot of work. When you join sites that are surf for traffic sites, you have to look at other members' sites in order to earn advertising credits for your site to be displayed when another member is surfing.
The only problem with this is that although the traffic is free, it is not targeted. Everyone who is a member only surfs for the credit and very rarely even looks at the site, they just minimize their window on their PC and multi-task. So, the traffic is crap and worthless.
Now, let's talk about the best way to get free targeted traffic. It's called Instant Buzz. Instant Buzz is a service that gives you advertising credits as you surf the web like you normally would. What you do is download the toolbar for free, it only takes a minute. Then, you set up your ads in the members area. And bam, you ads are being displayed on other members' tool bars as they surf.
You can also put Instant Buzz ads in emails that you send to your friends. These are called mail space ads. And your ad will get displayed in other members' emails. The last thing you can do is put a hyperspace ad on your website which will help you refer other members.
When you refer other members, you will also get a percentage of the credits they earn which will go towards your ad credits.
If someone likes your ad and is interested in what it says, then they click on it and end up on whatever site it was that you were promoting. Now that's targeted traffic! And it was free.
So make sure you visit the link in the resource box to start driving targeted and quality traffic to your website today. It will only take you a couple of minutes to start bringing visitors to your site.
Why inbound link from PageRank Zero is necessary? Each website need inbound links to increase link popularity to achieve higher search engine ranking and traffic. Quality of link is measured by Google PageRank Higher is page rank the better is the inbound link. Now we will find is there is any use of getting inbound link from page having Google PR Zero. First we must understand the meaning of link popularity and Google PageRank
What is Link Popularity?
Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site.
What is PageRank?
PageRank is measure tool of important of web page. Google PageRank can be defined as numeric tool from 1 to 10 to measure the importance of webpage. Google calculate the PageRank on the basis of quality of inbound links. Google PageRank is one of the factors for determining the search engine ranking of web page.
Search Engine's algorithm is always changing to find artificial techniques to inflate link popularity to get higher search engine ranking. Natural link building strategies involve getting inbound links from all type of relevant sites ranging from PageRank 0-10. Generally link buyer's or link builder ask for a link from higher PageRank to get quick link popularity which is unnatural. If you have get 100 links and got 90 inbound links from PageRank 3-4 it will clearly indicate that some link buying has been done or some non ethical techniques has been used by a website to create inbound links.
Therefore you must get at least 25% inbound links from relevant webpage have PR zero to make your link building strategies more natural. In our opinion relevance of site giving inbound link is more important than PageRank. Getting inbound links from PageRank 0 is important factor of natural link building or link popularity strategies and must not be ignored.
About the Author
The Article is written by Submit Shop Team experts in link building Campaigns and link development strategies. Visit http://www.submitshop.com for more information.
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